About this App
Trolley.co.uk – A Revolutionary Grocery Price Comparison App
The inception of Trolley.co.uk came from the growing concern over the escalating cost of living, particularly in the grocery sector. Saeed Ibrahim, the Head of Branding at Trolley, sought a way to empower consumers in the UK to combat these rising costs. After realizing the absence of a comprehensive, user-friendly grocery price comparison tool since the closure of MySupermarket, the idea was born.
Saeed and his team envisioned a platform that could help people make more informed purchasing decisions by comparing prices of everyday grocery items across various supermarkets. The goal was to save families hundreds of pounds annually, by making it easier to find the best prices without having to physically visit multiple stores.
Challenges We Faced and How We Solved Them
In developing the Trolley.co.uk platform, we faced several technical challenges. These challenges stemmed from the need to handle real-time price data, support a user-friendly interface, and integrate multiple data sources from different supermarkets.
Real-Time Price Updates
Grocery prices change frequently, especially with promotions and discounts. Ensuring that the platform reflects these changes in real-time was critical.
Price Alerts and Notifications
Trolley needed a system for users to set price alerts on items they were watching, ensuring they would be notified when a price dropped or a special offer became available.
Integrating Multiple Data Sources
Gathering price information from diverse supermarkets with varying formats and APIs presented a challenge in data uniformity.
Cross-Platform Compatibility
Trolley needed to function flawlessly across desktop and mobile platforms.
User Experience (UX) and Interface Design
The platform needed to be intuitive and easy to navigate, despite the complexity of comparing thousands of products across many supermarkets.
Scalability
As the user base grew, Trolley needed a system capable of scaling to handle millions of users and vast amounts of real-time pricing data without compromising performance.
User Engagement
Ensuring that users not only visited the site but returned regularly to compare prices required a focus on retention strategies.
What did Design Vortax do to solve these challenges.
Throughout the development process, we encountered a few significant challenges that tested both our technical and strategic expertise
Real-Time Price Updates
We implemented robust data scrapers and APIs to pull real-time pricing information directly from over 15 major UK supermarkets. These systems were optimized for speed and accuracy, ensuring that users always received the most current data.
Price Alerts and Notifications
We integrated a sophisticated alert system that allows users to track specific products and receive notifications via email or the app when prices change.
Integrating Multiple Data Sources
Our team utilized custom parsing and transformation tools to standardize the data and ensure seamless integration into the platform.
Cross-Platform Compatibility
Our solution was a responsive web application, complemented by native iOS and Android apps, enabling users to access price comparisons wherever they were.
User Experience (UX) and Interface Design
Our design team worked closely with Trolley’s branding and marketing team, led by Saeed, to create a clean, minimalist interface. We introduced features like the barcode scanner for easy product price comparisons, as well as sorting and filtering options to enhance the user experience.
Scalability
We architected the system using cloud infrastructure on AWS, employing auto-scaling features to handle peak traffic loads during promotional periods or events like Black Friday.
User Engagement
We designed personalized shopping lists and provided tailored price alerts, making the experience both practical and engaging.
Conclusion: A Happy Customer
Trolley.co.uk is now one of the UK’s fastest-growing grocery price comparison platforms. Thanks to our partnership with Saeed Ibrahim and the Trolley team, we were able to overcome significant technical challenges and deliver a solution that meets the needs of millions of shoppers. The app has empowered users to make smarter decisions about their grocery shopping, saving them time and money.
Trolley’s user base has grown rapidly, and they are now helping over 500,000 people each month save on their grocery bills. The project has been a resounding success, with Saeed Ibrahim and his team praising the platform for its ease of use and the real savings it provides to families across the UK. We’re proud to have been a part of this incredible journey and look forward to Trolley’s continued success.
The Results
- They saved 15 hours every week.
- Their clients were happier because they got quick replies.
- They closed more deals and grew their business by 25% in just three months.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The technology that we use to support Paysafe
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